Dry, dehydrated hair leads to frizz, breakage, and other hair concerns. Dryness and breakage can dull and damage the vibrancy and retention of colour-treated hair. It’s important to give your hair the moisture and protection it needs while still keeping your hair colour as radiant as the day you left the salon.
Pureology Hydrate Shampoo gently cleanses without stripping color. Its ZeroSulfate formula, with exclusive AntiFade Complex, delivers a rich lather that infuses hair with essential hydration and colour retention.
With Hydrate Shampoo's mix of all-natural plant extracts (Rose, Sandalwood, and Green Tea) and a signature aromatherapy blend (Ylang Ylang, Bergamot, Anise, and Patchouli), Hydrate Shampoo leaves your hair deeply nourished and touchably soft.